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Facebook Measurement Chief Advocates New Standard for Gauging Reach
As Facebook urges big advertisers to boost their spending, its measurement team is playing an increasingly prominent role, trying to articulate the value of paid and earned Facebook impressions in...
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2012 SuperNova Award Semifinalists #SNA12
The moment you’ve all been waiting for is here. Constellation Research is happy to announce the semifinalists of the second annual SuperNova Awards! This year’s semifinalists are recognized as...
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Next-Generation Media Startup Bedrocket Media Ventures Raises $15 Million...
Look at the number of videos being viewed online and the amount of money being thrown at them, and it’s no wonder we’re seeing a whole bunch of new media ventures. Thanks to lower costs of production...
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Facebook’s Open Graph: 5 things marketers must know
As social networks have evolved, so have the ways in which people share, consume, and discover information. The consumer has now become a brand’s most influential stakeholder, wielding the ability to...
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Why brands aren’t becoming publishers
If you have been reading tech press, ad trades, or stepped foot into a digital agency over the past year, you have heard a common theme: Brands are becoming publishers. The belief is that the spread of...
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9 infographics marketers need to see
We all love infographics and the way they make information more clear, entertaining, and telegraphic. Here are nine such illustrations tailored for the viewing pleasure of the inquisitive marketer....
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How Facebook Timeline measures up for brands
Sept. 1 marked six months since Facebook automatically switched brand pages from news-feed-style pages to the “Pages for Business,” or Timeline view. Almost immediately, there was a flurry of panic...
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Operation Unlike Is A Go: Page Fan Counts Are Dropping Because Facebook Is...
Some Facebook business Pages lost tens of thousands of fans today, but they shouldn’t fret. Facebook has confirmed with me that it’s currently purging fake accounts and Page Likes as it implements site...
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Social media’s algorithm and blues
Facebook, YouTube tweaks receive little fanfare, less protest Silicon Valley loves its little surprises, almost as much as Hollywood hates them. So it’s shocking to me that recent algorithm tweaks by...
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The 9 dumbest ways to measure social media
In the past, I’ve written extensively on the topic of social media, from platform evaluation and optimization to management and measurement. Today I want to address a troubling trend in social media:...
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Viral’s Secret Formula
Participants in a flashmob dance an improvised version of the Harlem Shake in front of the Berlin cathedral February 20, 2013 Want to know why things go viral? Why some products get more word of mouth?...
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The Secret Science Behind Big Data And Word Of Mouth
Why do some companies, products and services get more word of mouth than others? It’s not luck. There’s a science behind it. Social media gurus always preach that no one talks about boring products or...
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U.S. Adults Now Spending More Time on Digital Devices Than Watching TV
American adults this year will for the first time spend more time each day using digital media than watching TV, according to a new report by eMarketer. Adults in the U.S. are averaging five hours and...
View ArticleThe Amount of Questionable Online Traffic Will Blow Your Mind
AOL and Yahoo both operate in the network exchange realm. And experts consider them among the good guys—the companies that have billed themselves as safe havens in this lawless space wouldn’t be...
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The Generational Content Gap: How Different Generations Consume Content Online
As online audiences continue to grow and diversify, it’s essential for content marketers to understand what resonates with their customers. One of the most important factors is how different age...
View ArticleDigital Advertisers Look for Engaging Stars
Who’s the bigger star: comedian Jimmy Fallon or YouTube sensation Connor Franta? Seems like a no-brainer in favor of the NBC late-night host and former “Saturday Night Live” mainstay. But consider how...
View ArticleThe Future of (Digital) TV
LUMA believes there is a great opportunity in video, yet there are misconceptions on how the convergence of TV and digital video will take place. They spent the last year collaborating with the...
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Fame’s Dose of Democratization
The fame game is changing. Sure, when a superstar like Jennifer Lawrence wears a memorable outfit on a Wednesday night, it trends in our Facebook feeds by Thursday morning. Movie star Lawrence is the...
View ArticleCan online publishers embrace ad blocking?
We need a better ad blocker. When the topic comes up in meetings with publishers, this isn’t a popular statement. Many publishers are taking measures to circumvent ad blocking, which they rightly...
View ArticleVideo Advertisers: Viewability and GRPs Are Not the Metrics You Need
In case you missed it, Facebook has announced two updates related to ad viewability and reporting on the social networking site. The first is a brand new ad buying option that gives advertisers the...
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